Program Overview
The Social Media Marketing Certificate introduces best practices, the latest strategies, and proven techniques in this fast-paced industry. Courses provide both theory and job-ready skills. Graduates of this program earn four industry-standard, and highly marketable certifications: Google Ads, Google Analytics, and Hootsuite Platform. This certificate is ideal for current marketing professionals and business owners looking to broaden their skills, or for students looking for a highly marketable career path.
Program Highlights
- Covers essential topics such as digital media literacy, principles of marketing, and advertising strategies.
- Prepares students to earn certifications in Google Ads, Google Analytics, and Hootsuite Platform.
- Courses are offered during both fall and spring semesters to accommodate diverse student needs.
- Learn from professionals with extensive backgrounds in marketing and digital media.
- Equips students with the skills necessary to excel in the rapidly evolving field of social media marketing.
- Take advantage of flexible course delivery options, including fully online and in-person classes, designed to fit the schedules of working professionals.
Program Details
Expand AllCollapse AllView and print the required courses for the Social Media Marketing Certificate program.
Upon completion of the program, graduates will be able to:
Courses typically cover concepts in business operations and entrepreneurial ventures, understanding and analyzing digital media platforms and their impact, marketing concepts and strategies, creating cohesive and effective advertising campaigns, and marketing strategies for social media platforms. Courses include:
- Introduction to Business
- Introduction to Entrepreneurship
- Introduction to Digital Media Literacy
- Principles of Marketing
- Advertising and Integrated Marketing Communications
- Video for social media
- Social Media Marketing Strategy
For a full list of courses visit our Academic Catalog.
Graduates of the Social Media Marketing Certificate program are prepared for various roles, including:
- Social Media Manager
- Digital Marketing Specialist
- Content Creator
- Marketing Coordinator
- Brand Strategist
Credits earned in the Social Media Marketing Certificate program may be applied toward NSCC's associate degree programs, such as the Digital and Social Marketing Associate in Science degree. This pathway allows for further specialization and advancement in the marketing field.
Mary Barthelmes
Marketing Manager
Phyllis A. Marine Association
Kevin Cignetti
Vice President, Wealth Management
Steward Partners Global Advisory
Peter Colarusso
Chapter President and Mentor
S.C.O.R.E.
Phil Darragh
Adjunct Faculty
North Shore Community College
Kimberley Feeney Zollo
Owner/Adjunct Faculty
Essex Capital Management, LLC
Rick Fiery
CFO
InventiveLabs
Nancy Gerardi
Attorney
Gerardi & Associates LLC
Linda Gustafson
AVP, Senior Learning and Development Specialist
Salem Five Bank
John McDougall
President
McDougall Interactive
Marybeth Nelson
Faculty/Department Chair
NSCC
Please note the data above reflects a degree in the listed program
Program Questions
socialmedia@northshore.edu
978-762-4048
Contact Admissions
General Assistance
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Accreditation
North Shore Community College is an accredited public institute of higher education where all are welcome and each is challenged. NSCC is accredited by NECHE, the New England Commission of Higher Education.