Students completing this program will be able to:
Program Student Learner Outcomes
- Write and present integrated marketing communications plans with specific advertising, digital, and social marketing plans.
- Achieve Industry recognized certifications (Google Analytics, Google Ads, Hootsuite and Hubspot).
- Develop marketing/marketing communications objectives for profit and not for profit organizations at start up, micro, small, medium, large, and multinational corporation sizes.
- Be able to brainstorm, collaborate, launch, test, experiment, analyze and iterate campaigns that support objectives.
- Assess when/how/why to employ paid, owned, and earned media strategies and channels as part of the overall marketing mix.
- Use analytics to inform marketing strategies.
- Strong written and verbal communication skills.
- Critical thinking.
- Understanding of social media presence.
Experiential Learning Required in Program
- PRO100 Introduction to the Professional Portfolio
- ITR200 Internship